£47.35

Bloomsbury Academic Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

Name: Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective
Brand: Bloomsbury Academic
Price: 49.97 GBP
Availability: InStock

E-business

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Price distribution over 87 days • 3 price levels

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Description

Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as their own-will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights. The timeliness of this study ― the first of its kind ― and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses. What are e-commerce businesses that are developing loyalty and building trust doing differently than their less successful competitors? How are successful companies moving from traditional applications to the new breed of integrated e-commerce architectures? Karake-Shalhoub answers these and other pressing questions for senior and mid-level managers and strategic planners, corporate executives charged with incorporating an e-commerce strategy into their long-range plans, chief privacy officers, regulatory policymakers, and students of e-commerce, customer relationship management, and online marketing.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1567204724
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 November 2002
Listed Since: 15 January 2007

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Bloomsbury Academic Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

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