£73.11

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£73 today · all-time low £72 (Aug 2026) · usually the usual

Willford Press Customer Relationship Management: Concepts and Strategies

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Description

Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2016
Listed Since
15 March 2016

Barcode

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