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Springer Advances in National Brand and Private Label Marketing

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

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Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

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Distribution und Handel in Theorie und Praxis: Festschrift für Prof. Dr. Dieter Ahlert

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Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

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