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Springer Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

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£78.85 £48.39 £55.04 £61.68 £68.33 £74.97 £81.62 08 April 2026 13 April 2026 19 April 2026 25 April 2026 01 May 2026

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Description

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 June 2016
Listed Since
03 May 2016

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