£51.16

Springer Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

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£78.85 £48.39 £55.04 £61.68 £68.33 £74.97 £81.62 14 February 2026 05 March 2026 24 March 2026 12 April 2026 01 May 2026

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5 days · current 15 days 33 days 10 days 14 days 0 8 17 25 33 £51-57 £57-62 £62-68 £68-73 £73-79 Days at Price

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Most common range: £62-68 (33 days, 42.9%)

Price range: £51 - £79

Price levels: 5 price ranges over 77 days

Description

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 June 2016
Listed Since
03 May 2016

Barcode

No barcode data available

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