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£114.90
Springer Advances in Digital Marketing and eCommerce 2021
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Description
Key Features
Comprehensive research from the second Digital Marketing and eCommerce Conference held in June 2021.
Detailed studies on user psychology and behavior specifically within social commerce environments.
Analysis of influencer marketing and social media monetization strategies for modern businesses.
Expert insights into social media-based business models and brand development on social platforms.
Important coverage of user privacy and security protection measures on social media.
Exploration of social video marketing and the growing trend of video-based commerce.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3030765199
- Domain
- Amazon UK
- Release Date
- 27 May 2021
- Listed Since
- 15 August 2020
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