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Springer Advances in Digital Marketing and eCommerce 2021

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Description

Explore the latest research in the digital landscape with Advances in Digital Marketing and eCommerce. This Springer publication compiles research articles from the second International Conference held in June 2021. The book provides deep insights into the evolving world of social commerce, covering essential topics like user psychology, influencer marketing, and social media monetization strategies. Readers will find detailed studies on branding through social media, social media-based business models, and the impact of social commerce characteristics on user behavior. The text also addresses vital modern concerns, including user privacy and security protection on social media, along with the rise of social video marketing and commerce. This collection serves as a comprehensive resource for understanding the current state of digital marketing and eCommerce trends.

Key Features

This Springer Proceedings in Business and Economics book features research from the second Digital Marketing and eCommerce Conference held in June 2021.

The text covers diverse topics including user psychology and behavior within the realm of social commerce.

Learn about influencer marketing and social media monetization strategies through presented research articles.

Explore social media-based business models and the impact of social commerce characteristics on user behavior.

Access information regarding user privacy and security protection on social media platforms.

The collection includes studies on branding on social media and social video marketing and commerce.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 2021
Listed Since
15 August 2020

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