£120.97

Springer Advances in Digital Marketing and eCommerce 2021

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Description

Stay updated with the latest academic research in the rapidly evolving digital landscape. This volume from the Springer Proceedings in Business and Economics compiles research articles from the second Digital Marketing and eCommerce Conference held in June 2021. Readers gain access to a wide range of studies covering essential modern topics. The content explores user psychology and behavior within social commerce, the impact of influencer marketing, and effective social media monetization strategies. It also examines how social commerce characteristics influence user actions and the evolving role of branding on social media platforms. This book provides a deep look into social media-based business models, user privacy, and security protection. Additionally, it covers emerging trends like social video marketing and commerce. Whether you are a researcher, student, or professional, these papers offer valuable insights into the technologies and behaviors shaping the future of online business and digital consumer interaction.

Key Features

Comprehensive research from the second Digital Marketing and eCommerce Conference held in June 2021.

Detailed studies on user psychology and behavior specifically within social commerce environments.

Analysis of influencer marketing and social media monetization strategies for modern businesses.

Expert insights into social media-based business models and brand development on social platforms.

Important coverage of user privacy and security protection measures on social media.

Exploration of social video marketing and the growing trend of video-based commerce.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 2021
Listed Since
15 August 2020

Barcode

No barcode data available

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