£63.54

Springer Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

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£71.95 £43.42 £49.64 £55.87 £62.09 £68.32 £74.54 09 July 2026 31 July 2026 23 August 2026 14 September 2026 07 October 2026

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8 days 15 days 4 days 5 days 6 days 12 days 1 day 33 days · current 1 day 6 days 0 8 17 25 33 £46 £47 £49 £52 £54 £55 £59 £63 £71 £72 Days at Price

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Price range: £46 - £72

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Description

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 May 2018
Listed Since
19 April 2018

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