Springer Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

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National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

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Improving Marketing Strategies for Private Label Products

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Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 (Springer Proceedings in Business and Economics)

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Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 (Springer Proceedings in Business and Economics)

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Springer Advances in National Brand and Private Label Marketing

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Springer Advances in National Brand and Private Label Marketing

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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 (Springer Proceedings in Business and Economics)

Advances in National Brand and Private Label Marketing: 10th International Conference, 2023 (Springer Proceedings in Business and Economics)

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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 (Springer Proceedings in Business and Economics)

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Springer - B2B Brand Management - Industrial Branding Book

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

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Brand Management: A Theoretical and Practical Approach

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Strategic Brand Management: A European Perspective

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Brands and Branding: Strategy to Build and Nurture Brands

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Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World

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Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

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