£117.88

MACMILLAN Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

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Last 583 days • 583 data points (No recent data available)

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£117.88 £79.22 £87.65 £96.09 £104.52 £112.96 £121.40 09 June 2024 01 November 2024 27 March 2025 19 August 2025 12 January 2026

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87 days 16 days 75 days 209 days 19 days 155 days 22 days · current 0 52 105 157 209 £83 £84 £110 £113 £114 £115 £118 Days at Price

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Most common price: £113 (209 days, 35.8%)

Price range: £83 - £118

Price levels: 7 different prices over 583 days

Description

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 May 2018
Listed Since
18 January 2018

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