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Business Science Reference Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Business Science Reference

E-commerce

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799802574
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 20 September 2019
Listed Since: 16 August 2019

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Business Science Reference Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

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