Building Brands Directly: Creating Business Value from Customer Relationships - Image 1

£74.00

NYU Press Building Brands Directly: Creating Business Value from Customer Relationships

Name: Building Brands Directly: Creating Business Value from Customer Relationships
Brand: NYU Press
Price: 99.41 GBP
Availability: InStock

Economics

Price History & Forecast

Last 78 days • 78 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 78 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £74 (40 days, 51.3%)

Price range: £74 - £99

Price levels: 2 different prices over 78 days

Description

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.

Product Specifications

Brand: NYU Press
Format: hardcover
ASIN: 0814766188
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 March 1996
Listed Since: 30 December 2006

Barcode

No barcode data available

NYU Press Building Brands Directly: Creating Business Value from Customer Relationships

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Branding TV: Principles and Practices

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit: 47 (Schriften Zu Marketing Und Management)

Strategic Marketing: In the Customer Driven Organization

Marketing Management: European Edition

The Secrets of Successful Public Relations and Image-Making

The Art & Science of Marketing: Marketing for Marketing Managers

Advertising

Market Segmentation Success: Making It Happen!

Valuepack:Principles of Marketing/Essential Guide to Marketing Planning

Brands: Meaning and Value in Media Culture

Strategic Communication: Public relations at work

Marketing Cases from Emerging Markets

Marketing (Open University – Modern Art Practices & Debates)

The Marketing Casebook: Cases and Concepts

Research Methods and Techniques in Public Relations and Advertising

Brands with Moxie: Eight Steps to a Winning Brand

People and Products: Consumer Behavior and Product Design

Success in marketing: Make the sale with 30% off marketing costs

Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)

Principles of Advertising: A Global Perspective, Second Edition

Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

What's in a Name?: Advertising and the Concept of Brands