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£84.28
Springer - Fashion Branding and Consumer Behaviors Book
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Description
Key Features
Provides original research and theory regarding the mutual influence between branding strategies and how consumers respond.
Examines psychosocial needs to understand how consumers seek fulfillment beyond the basic usefulness of fashion items.
Analyzes the methods used by the fashion industry to communicate brand identity and increase consumer loyalty.
Explores important questions regarding consumer welfare and the ethical implications of environmental impact.
Offers a scientific look at the future of consumption through multiple research methods and literature reviews.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 1493946056
- Domain
- Amazon UK
- Release Date
- 17 September 2016
- Listed Since
- 15 September 2016
Barcode
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