£84.32

Springer Fashion Branding and Consumer Behaviors - Springer Scientific Models

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Description

Fashion Branding and Consumer Behaviors explores the dynamic relationship between branding strategies and consumer psychology through rigorous academic research and theory. This comprehensive volume from Springer's International Series on Consumer Science examines how fashion brands communicate identity and build loyalty whilst investigating the psychosocial needs that drive purchasing decisions beyond functional value. Contributors analyse consumer welfare implications, environmental ethics, and industry practices through multiple research methodologies, offering insights into why consumers respond to brand messaging and how fashion marketers can better understand their audiences. Essential reading for academics, industry professionals, and anyone seeking to understand the complex interplay between fashion branding strategies and contemporary consumer behaviour patterns.

Key Features

Springer's International Series on Consumer Science provides peer-reviewed academic research on fashion branding and consumer psychology.

Explores how branding strategies influence consumer responses and purchasing decisions in the fashion industry.

Analyses psychosocial needs driving fashion consumption beyond the practical utility of garments and accessories.

Examines brand identity communication and loyalty-building techniques used across the fashion sector.

Addresses consumer welfare, environmental ethics, and sustainability concerns within contemporary fashion markets.

Uses multiple research methodologies to investigate consumer behaviour patterns and motivations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 September 2016
Listed Since
15 September 2016

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