£69.14

Bloomsbury Fashion Brand Merchandising

Name: Fashion Brand Merchandising
Brand: Bloomsbury
Price: 69.14 GBP
Availability: InStock

9781563675614

Fashion

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Description

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

Product Specifications

Brand: Bloomsbury
Model: 9781563675614
Format: hardcover
ASIN: 1563675617
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 25 January 2009
Listed Since: 28 October 2008

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Bloomsbury Fashion Brand Merchandising

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