£69.14

Bloomsbury Fashion Brand Merchandising

9781563675614

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£69.14 £64.61 £65.60 £66.59 £67.57 £68.56 £69.55 25 January 2026 02 February 2026 10 February 2026 18 February 2026 27 February 2026

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5 days 29 days · current 0 7 15 22 29 £65 £69 Days at Price

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Most common price: £69 (29 days, 85.3%)

Price range: £65 - £69

Price levels: 2 different prices over 34 days

Description

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 January 2009
Listed Since
28 October 2008

Barcode

No barcode data available

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