£81.43

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£81 today · previous high £81 · all-time low £77

Kogan Page Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Amazon

Price History & Forecast

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£81.43 £76.54 £77.60 £78.67 £79.74 £80.81 £81.88 31 July 2026 09 August 2026 19 August 2026 29 August 2026 08 September 2026
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Price Distribution

Price distribution over 40 days • 2 price levels

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Current Price
2 days 38 days · current 0 10 19 29 38 £77 £81 Days at Price

Price Analysis

Most common price: £81 (38 days, 95.0%)

Price range: £77 - £81

Price levels: 2 different prices over 40 days

Description

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 February 2023
Listed Since
21 April 2022

Barcode

No barcode data available

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