£79.10

Kogan Page Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Name: Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
Brand: Kogan Page
Price: 79.1 GBP
Availability: InStock

Public Relations

It has never been this cheap. We have no record of a lower price.

£79 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 59 days · 59 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 59 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £80 (25 days, 42.4%)

Price range: £79 - £81

Price levels: 3 different prices over 59 days

Description

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398609021
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 03 February 2023
Listed Since: 21 April 2022

Barcode

No barcode data available

Kogan Page Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

Global Fashion Brands – Style, Luxury and History

The Fashion Business: Theory and Practice in Strategic Fashion Management

Teaching Fashion Studies

The Handbook of Fashion Law

The World of Fashion

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Fashion Studies: Research Methods, Sites and Practices (Dress, Body, Culture)

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

Fashion Brand Merchandising

Fashion in 21st Century China: Design, Education, and Business (Springer Series in Fashion Business)

Fashion Marketing: Theory, Principles and Practice

Uncovering Fashion: Fashion Communications Across the Media

The Dynamics of Fashion

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

Handbook of Research on Global Fashion Management and Merchandising (Advances in Logistics, Operations, and Management Science)

Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys

In Fashion: Bundle Book + Studio Access Card

Fashion as Creative Economy: Micro-Enterprises in London, Berlin and Milan

The Fashion Handbook (Media Practice)

Fashion & Luxury Marketing

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Elements and principles of fashion design: For beginners

The Fashion Handbook (Media Practice)