£81.43

Kogan Page Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Name: Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
Brand: Kogan Page
Price: 81.43 GBP
Availability: InStock

Public Relations

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£81 today · previous high £81 · all-time low £77

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Description

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398609021
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 03 February 2023
Listed Since: 21 April 2022

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Kogan Page Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

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