Global Fashion Brands – Style, Luxury and History - Image 1

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Intellect (UK) Global Fashion Brands – Style, Luxury and History

Name: Global Fashion Brands - Style, Luxury and History
Brand: Intellect (UK)
Price: 48.29 GBP
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Description

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.

Product Specifications

Brand: Intellect (UK)
Format: paperback
ASIN: 1783203579
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 28 November 2014
Listed Since: 06 March 2014

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Intellect (UK) Global Fashion Brands – Style, Luxury and History

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