£164.84

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£165 today · previous high £165 · all-time low £150

Routledge Strategic Fashion Management - Business Textbook

Amazon

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£164.84 £148.01 £151.68 £155.35 £159.03 £162.70 £166.37 28 July 2026 02 August 2026 08 August 2026 14 August 2026 20 August 2026
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Description

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage by Routledge provides a deep look into the drivers of the global fashion industry. This book addresses the existing gap in quality strategic fashion management literature by blending theoretical frameworks with practical applications. Designed for senior executives and students, the text uses 18 case studies to bring contemporary industry topics to life. The global analysis helps readers develop the strategic skills needed to navigate a dynamic market and contribute to a firm's growth. It is an essential resource for those looking to understand the complex models and strategies used to maintain a competitive advantage in the fashion sector.

Key Features

Routledge presents a unique look into the strategic drivers of the dynamic and growing fashion industry.

This book blends academic theory with practical examples to bridge the gap in fashion management literature.

Includes 18 case studies that bring contemporary topics faced by senior executives to life.

The global analysis helps accelerate the strategic skills required to navigate the international fashion market.

Provides specific models and strategies designed to help contribute to a firm's growth and competitive advantage.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 November 2017
Listed Since
04 April 2017

Barcode

No barcode data available

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