Advanced Fashion Technology and Operations Management - IGI Global - Image 1

£201.72

IGI Global Advanced Fashion Technology and Operations Management - IGI Global

Name: Advanced Fashion Technology and Operations Management - IGI Global
Brand: IGI Global
Price: 201.72 GBP
Availability: InStock

Fashion

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£202 today · previous high £202 · all-time low £196

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Description

Advanced Fashion Technology and Operations Management is a comprehensive reference for professionals navigating the digital transformation of fashion retail and e-commerce. This book from IGI Global addresses the shift from traditional brick-and-mortar stores to online marketplaces, offering in-depth coverage of development management strategies, fashion marketing, international business, and fashion entrepreneurship. With extensive exploration of online shopping behaviour, digital fashion trends, and e-commerce operations, this resource provides actionable insights for fashion business leaders, academics, and entrepreneurs seeking to understand and capitalise on emerging technologies and market opportunities in the modern fashion industry.

Key Features

This IGI Global publication covers development management strategies essential for fashion businesses expanding into digital and e-commerce channels.

The book explores online shopping behaviour and digital fashion trends to help professionals understand contemporary consumer dynamics.

Advanced Fashion Technology and Operations Management includes international business perspectives and fashion entrepreneurship frameworks for growing brands.

Designed for fashion professionals, academics, and business leaders, this reference source addresses real-world challenges in modern retail operations.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522518657
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 01 March 2017
Listed Since: 16 November 2016

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IGI Global Advanced Fashion Technology and Operations Management - IGI Global

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