£167.95

IGI Global Advanced Fashion Technology and Operations Management

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Description

As the fashion industry moves from traditional brick and mortar stores to the digital marketplace, understanding new growth methods is essential. This book provides a deep look into the latest development management strategies, fashion marketing, and international business practices. It serves as a resource for those studying the intersection of business information systems and analytics within the fashion sector. Readers will find detailed coverage of modern industry trends, including online shopping behavior, digital fashion, and e-commerce. This text is designed for professionals and researchers looking to navigate the complexities of fashion entrepreneurship and digital market success. Whether you are studying business information systems or looking to improve operations management, this volume offers the insights needed to succeed in a rapidly changing global market.

Key Features

Covers essential development management strategies for modern fashion businesses.

Explores fashion marketing and international business trends in a digital era.

Provides research on online shopping behavior and consumer trends.

Detailed insights into digital fashion and e-commerce operations.

Supports studies in fashion entrepreneurship and business information systems.

Addresses the transition from brick and mortar to digital market spheres.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 March 2017
Listed Since
16 November 2016

Barcode

No barcode data available

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