Uncovering Fashion: Fashion Communications Across the Media - Image 1

£70.04

Bloomsbury Uncovering Fashion: Fashion Communications Across the Media

Name: Uncovering Fashion: Fashion Communications Across the Media
Brand: Bloomsbury
Price: 70.04 GBP
Availability: InStock

Fashion

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Description

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion. Instructors, contact your Sales Representative for access to Instructor's Materials.

Product Specifications

Brand: Bloomsbury
Format: paperback
ASIN: 156367615X
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 07 June 2009
Listed Since: 30 December 2008

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Bloomsbury Uncovering Fashion: Fashion Communications Across the Media

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