Routledge Fashion Buying and Merchandising Textbook

The fashion industry has undergone a massive transformation over the last two decades. This book explores how new technologies and a faster-paced market have reshaped the roles of buyers and merchandisers. As the industry moves toward more ethical and sustainable practices, understanding the modern landscape is essential for anyone in fashion management. Traditional buying cycles have changed. Contemporary fast fashion retailers no longer follow old step-by-step processes. Instead, critical paths have evolved, and there is a significant rise in in-season buying to meet rapid consumer demands. This text provides a clear look at these shifts, helping readers understand how the digital society impacts retail operations and decision-making in a modern, high-speed environment.