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Routledge Fashion Buying and Merchandising - Digital Society Guide

Name: Fashion Buying and Merchandising - Digital Society Guide
Brand: Routledge
Price: 99.2 GBP
Availability: InStock

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Description

Fashion Buying and Merchandising by Routledge explores how the fashion industry has transformed dramatically over the past 20 years through technological innovation and evolving consumer expectations. This comprehensive textbook addresses the shift towards faster-paced retail operations, ethical sourcing, and sustainable practices that now define contemporary fashion buying. The book examines how modern fast fashion retailers have abandoned traditional step-by-step buying cycles in favour of dynamic critical paths and in-season buying strategies. Part of the Mastering Fashion Management series, this resource provides fashion professionals and students with essential insights into the contemporary role of the fashion buyer in an increasingly digital marketplace. Whether you work in retail merchandising, brand management, or fashion commerce, this textbook offers practical knowledge about adapting to industry changes, understanding consumer demand patterns, and implementing current best practices in fashion procurement and inventory management.

Key Features

Routledge textbook covers 20 years of fashion industry transformation and evolution in buying practices.

Explores how new technologies and digital society have reshaped contemporary fashion merchandising roles.

Addresses in-season buying strategies and faster retail cycles that modern fashion retailers now employ.

Examines ethical and sustainable practices becoming central to contemporary fashion buying operations.

Part of Mastering Fashion Management series designed for fashion professionals and business students.

Provides critical insights into how fast fashion retailers have abandoned traditional buying processes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138616311
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 28 May 2020
Listed Since: 21 December 2019

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Routledge Fashion Buying and Merchandising - Digital Society Guide

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