£99.23

Routledge Fashion Buying and Merchandising Textbook

Name: Routledge Fashion Buying and Merchandising Textbook
Brand: Routledge
Price: 99.23 GBP
Availability: InStock

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Description

The fashion industry has undergone a massive transformation over the last two decades. This book explores how new technologies and a faster-paced market have reshaped the roles of buyers and merchandisers. As the industry moves toward more ethical and sustainable practices, understanding the modern landscape is essential for anyone in fashion management. Traditional buying cycles have changed. Contemporary fast fashion retailers no longer follow old step-by-step processes. Instead, critical paths have evolved, and there is a significant rise in in-season buying to meet rapid consumer demands. This text provides a clear look at these shifts, helping readers understand how the digital society impacts retail operations and decision-making in a modern, high-speed environment.

Key Features

Examines how new technologies have transformed the fashion buying and merchandising landscape over the last 20 years.

Analyzes the shift toward ethical and sustainable practices within the modern fashion industry.

Explains the evolution of fast fashion retailers and why they no longer follow traditional buying cycle processes.

Covers the rise of in-season buying as a direct response to changing consumer behaviors.

Provides insight into how modern critical paths differ from traditional retail management methods.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138616311
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 28 May 2020
Listed Since: 21 December 2019

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Routledge Fashion Buying and Merchandising Textbook

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