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Brand Management in Digital and Sustainable Times - Book

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Description

Brand Management in Digital and Sustainable Times serves as a comprehensive reference guide for those navigating modern branding challenges. This book is designed for undergraduates, graduates, and professionals who need to understand how brands function for companies, goods, and individuals in a changing landscape. In an era where every customer acts as a publisher through social media, maintaining a brand's reputation is a vital task. This guide addresses how companies can leverage social media platforms and the importance of establishing a clear identity when representing a brand in the public eye. Whether you are studying business or working in the field, this resource provides the foundational knowledge required to manage brand reputation effectively in digital and sustainable environments.

Key Features

This book serves as a reference guide for undergraduates, graduates, and professionals in the field of brand management.

The text covers how brands apply to companies, goods, and individual identities in modern markets.

Learn how to manage brand reputation in an era where social media users act as publishers for goods.

Explore the process of establishing a brand identity for companies to represent themselves in the public eye.

Published by Society Publishing, this resource addresses the challenges of digital and sustainable branding.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 December 2021
Listed Since
23 October 2021

Barcode

No barcode data available

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