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£56.99
Oxford University Press Oxford Strategic Brand Management Textbook - OUP Oxford
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Description
Key Features
Strategic Brand Management by Oxford University Press provides a deep look into brands as sociocultural phenomena.
The text uses an innovative framework to separate brand concepts into functional and emotional parts.
Learn how emotional and symbolic perceptions influence consumer thoughts, feelings, and behavior.
This book is written by international experts to help students understand how brands compete for loyalty.
New Store Stock availability from manufacturer OUP Oxford ensures you receive current educational material.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 019879780X
- Domain
- Amazon UK
- Release Date
- 03 August 2018
- Listed Since
- 10 November 2017
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