The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value - Image 1

£30.41

Wiley The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Name: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Brand: Wiley
Price: 30.41 GBP
Availability: InStock

Red

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£30 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 61 days • 61 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 61 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £30 (37 days, 60.7%)

Price range: £30 - £31

Price levels: 2 different prices over 61 days

Description

Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." -Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read." -David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands." -Steven McMillan President and COO, Sara Lee Corporation "The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Dartmouth College "Lynn Upshaw and Earl Taylor have written an extraordinary blueprint for building a formidable enterprise-wide masterbrand. Every CEO-and everyone who hopes to be a CEO-should read this book." -Charles Brymer Group Chief Executive, Interbrand Corporation

Product Specifications

Brand: Wiley
Colour: Red
Format: hardcover
ASIN: 047135659X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 September 2000
Listed Since: 09 February 2007

Barcode

No barcode data available

Wiley The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands and Brand Management (Critical Perspectives on Business and Management)

Brand Psychology: The Art and Science of Building Strong Brands

Handbuch Markenführung (Springer Reference Wirtschaft)

Personal Brand Management: Marketing Human Value (Management for Professionals)

Routledge Brand Management: Research, Theory and Practice

Brands with Moxie: Eight Steps to a Winning Brand

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

Brand Management: A Theoretical and Practical Approach

Brand Management: Mastering Research, Theory and Practice

Corporate Branding: Areas, arenas and approaches

Brand Management: An Introduction through Storytelling

Brands: Meaning and Value in Media Culture

Strong Brands, Strong Relationships

Brands: Meaning and Value in Media Culture

Brands and Branding: Strategy to Build and Nurture Brands

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Brand Management in Emerging Markets: Theories and Practices

Strategic Brand Management

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Brand Management in Digital and Sustainable Times

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)