The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value - Image 1

£30.63

Wiley The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Name: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Brand: Wiley
Price: 30.63 GBP
Availability: InStock

Red

Call Centre Management

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Description

Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." -Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read." -David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands." -Steven McMillan President and COO, Sara Lee Corporation "The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Dartmouth College "Lynn Upshaw and Earl Taylor have written an extraordinary blueprint for building a formidable enterprise-wide masterbrand. Every CEO-and everyone who hopes to be a CEO-should read this book." -Charles Brymer Group Chief Executive, Interbrand Corporation

Product Specifications

Brand: Wiley
Colour: Red
Format: hardcover
ASIN: 047135659X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 September 2000
Listed Since: 09 February 2007

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Wiley The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

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