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£41.80
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£42 today · cheaper than every other day in the last 3 months
Kogan Page - The New Strategic Brand Management Book
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Last 33 days · 33 data points (no recent data)
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Price distribution over 33 days • 1 price levels
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Most common price: £42 (33 days, 100.0%)
Price range: £42 - £42
Price levels: 1 different prices over 33 days
Description
Key Features
Written by Jean-Noel Kapferer, a leading international expert in the field of branding.
Provides advanced insights and strategic thinking for senior strategists and positioning professionals.
Serves as a primary reference source for postgraduate students and MBA programs worldwide.
Published by Kogan Page to help professionals understand and overcome modern brand management challenges.
Focuses on the essential methods for creating and sustaining long-term brand equity.
Product Specifications
- Brand
- Kogan Page
- Format
- paperback
- ASIN
- 0749465158
- Domain
- Amazon UK
- Release Date
- 03 January 2012
- Listed Since
- 14 June 2011
Barcode
No barcode data available
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