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£1,150.00
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Routledge Brands and Brand Management Academic Book
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Price distribution over 88 days • 1 price levels
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Most common price: £1150 (88 days, 100.0%)
Price range: £1150 - £1150
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Description
Key Features
This Routledge publication examines the history of brand management starting from its 1930s origins in the US.
The text covers how brand management has become a core activity within modern marketing departments.
Part of the Critical Perspectives on Business and Management series for academic study.
Provides context on the rising scholarly interest and the formation of new journals focused on brand issues.
Addresses the growing academic attention paid to brands through research and university-level coursework.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041543324X
- Domain
- Amazon UK
- Release Date
- 28 November 2008
- Listed Since
- 17 August 2007
Barcode
No barcode data available
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