£85.99

Cambridge University Press Brand Society: How Brands Transform Management and Lifestyle

Name: Brand Society: How Brands Transform Management and Lifestyle
Brand: Cambridge University Press
Price: 85.99 GBP
Availability: InStock

Theory & Philosophy

It has never been this cheap. We have no record of a lower price.

£86 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 47 days • 47 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 47 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £89 (28 days, 59.6%)

Price range: £86 - £89

Price levels: 2 different prices over 47 days

Description

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 0521898269
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 21 January 2010
Listed Since: 18 May 2009

Barcode

No barcode data available

Cambridge University Press Brand Society: How Brands Transform Management and Lifestyle

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Brands and Brand Management (Critical Perspectives on Business and Management)

Brands: Meaning and Value in Media Culture

Brands: The Logos of the Global Economy (International Library of Sociology)

Routledge Brands: The Logos of the Global Economy - Sociology

The Rise of Brands

Brands: Meaning and Value in Media Culture

Strong Brands, Strong Relationships

Brands and Branding: Strategy to Build and Nurture Brands

Springer - B2B Brand Management - Industrial Branding Book

Routledge Brand Management: Research, Theory and Practice

Consumer-Brand Relationships: Theory and Practice

Contemporary Brand Management

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Corporate Branding: Areas, arenas and approaches

Brand Management: A Theoretical and Practical Approach

Brand Management: An Introduction through Storytelling

Routledge - Brands and the City: Entanglements and Urban Life

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Brand Psychology: The Art and Science of Building Strong Brands

Brands (Routledge Introductions to Media and Communications)

Strategic Brand Management: A European Perspective

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Brand Management: Mastering Research, Theory and Practice