£131.92

Routledge - Brands and the City: Entanglements and Urban Life

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Description

Explore the deep connection between commercial branding and modern urban environments with Brands and the City: Entanglements and Implications for Urban Life. Published by Routledge, this book examines how brands have become a constant presence in contemporary cityscapes, from retail spaces to branded urban villages. Using extensive empirical material and recent sociological theories, the text investigates the relationship between brands, consumption, and daily city life. It looks at various settings, including themed retail stores and branded cultural quarters, to show how these elements shape the way people live and interact. This book provides a detailed look at how branding serves as a way to mediate identities, lifestyles, and social relations within the urban landscape. It is an essential resource for those studying the sociology of brands and the changing nature of modern cities.

Key Features

Examines the relationship between brands, consumption, and urban life using recent sociological theories.

Provides extensive empirical material to support the study of contemporary cityscapes.

Analyzes various urban settings including themed retail stores and branded cultural quarters.

Explores how branding acts as a tool for mediating social relations and individual identities.

Offers a deep look into how brands influence everyday life and modern lifestyles in cities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 June 2016
Listed Since
01 February 2016

Barcode

No barcode data available

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