Price loading...

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Branding & Logo Design

Price data last checked 103 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion of consumer movement that advocates the rights of the consumers against the powers of businesses. Both of these are explored in various ways in the book. The chapters address different aspects of consumption activities in relation to branding encapsulating personal influences on consumption such as motivation, perception, learning, attitude, the self, and personality. Similarly, chapters on how social settings influence brand consumption ranging from culture, sub-culture, and reference groups are incorporated into the book. Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.

Product Specifications

Format: hardcover
ASIN: 3031808584
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 11 March 2025
Listed Since: 09 November 2024

Barcode

No barcode data available

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Springer - Fashion Branding and Consumer Behaviors Book

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Consumer-Brand Relationships: Theory and Practice

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Routledge - The Influence of Values on Consumer Behaviour

Brand Management: An Introduction through Storytelling

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

Consumer Behaviour

Brands: Meaning and Value in Media Culture

Brand Management in Digital and Sustainable Times

Islamic Marketing and Branding: Theory and Practice

Contemporary Issues in Branding

Building Consumer-Brand Relationship in Luxury Brand Management

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Oxford Handbook of Consumption - Oxford University Press

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

Brands and Branding: Strategy to Build and Nurture Brands

Brand Hate: Navigating Consumer Negativity in the Digital World

Routledge Corporate Cancel Culture and Brand Boycotts Book

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (Palgrave Studies of Marketing in Emerging Economies)

Brands: The Logos of the Global Economy (International Library of Sociology)