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£137.30

MACMILLAN Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Name: Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Brand: MACMILLAN
Price: 137.3 GBP
Availability: InStock

Branding & Logo Design

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Description

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion of consumer movement that advocates the rights of the consumers against the powers of businesses. Both of these are explored in various ways in the book. The chapters address different aspects of consumption activities in relation to branding encapsulating personal influences on consumption such as motivation, perception, learning, attitude, the self, and personality. Similarly, chapters on how social settings influence brand consumption ranging from culture, sub-culture, and reference groups are incorporated into the book. Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031808584
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 11 March 2025
Listed Since: 09 November 2024

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MACMILLAN Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

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