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Routledge Brands: Interdisciplinary Perspectives - Routledge Marketing Research

Name: Brands: Interdisciplinary Perspectives - Routledge Marketing Research
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Brands: Interdisciplinary Perspectives offers a comprehensive exploration of branding as both a marketing practice and cultural phenomenon. Curated by Jonathan Schroeder, this Routledge volume brings together influential papers from Consumption Markets and Culture alongside new contributions from leading scholars including Giana Eckhardt, John F. Sherry Jr., Sidney Levy and Morris Holbrook. The book is organised into four distinct perspectives - cultural, corporate, consumer and critical - each designed to illuminate the complexities of contemporary branding. This collection bridges marketing theory with cultural analysis, providing readers with multi-faceted insights into how brands shape and reflect modern society. Ideal for academics, researchers and marketing professionals seeking to understand branding beyond traditional commercial frameworks.

Key Features

Branding scholarship from Jonathan Schroeder featuring curated selections from Consumption Markets and Culture journal.

Four organisational perspectives - cultural, corporate, consumer and critical - examine branding complexity from multiple angles.

Contributions from renowned brand scholars Giana Eckhardt, John F. Sherry Jr., Sidney Levy and Morris Holbrook alongside established research.

Published by Routledge as part of the Interpretive Marketing Research series for academic and professional audiences.

Explores branding as both marketing practice and central cultural phenomenon relevant to contemporary strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138787965
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 07 January 2015
Listed Since: 07 May 2014

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It has never been this cheap. We have no record of a lower price.

Routledge Brands: Interdisciplinary Perspectives - Routledge Marketing Research

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Price Analysis

Description

Key Features

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