£130.00

Routledge Brands: Interdisciplinary Perspectives Book

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Description

Explore the deep complexities of modern branding with Brands: Interdisciplinary Perspectives from the Routledge Interpretive Marketing Research series. This academic resource examines how branding functions as a foundation for marketing practice, corporate strategy, and cultural identity. Author Jonathan Schroeder provides a curated collection of influential papers originally published in Consumption Markets and Culture. The text brings together diverse viewpoints to help readers understand the multifaceted nature of brands in today's world. To provide a complete view of the field, the book includes new contributions from prominent scholars including Giana Eckhardt, John F. Sherry, Jr., Sidney Levy, and Morris Holbrook. By organizing the research into four distinct perspectives - cultural, corporate, consumer, and critical - this book offers a structured approach to studying brand phenomena. It is an essential resource for students and professionals looking to understand the various ways brands impact society and business strategy.

Key Features

Includes a curated selection of influential papers on brands and branding from Consumption Markets and Culture.

Features new academic contributions from leading scholars such as Giana Eckhardt, John F. Sherry, Jr., Sidney Levy, and Morris Holbrook.

Organized into four clear perspectives: cultural, corporate, consumer, and critical for structured study.

Provides a deep look at branding as a central cultural practice and a component of corporate strategy.

Part of the Routledge Interpretive Marketing Research series for academic depth.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 January 2015
Listed Since
07 May 2014

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