Brand Management: Co-creating Meaningful Brands

Brand Management: Co-creating Meaningful Brands

Sage Publications

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: Strategy, Measurement and Yield Analysis

Routledge Brand Management: Research, Theory and Practice

Routledge

Brand Management: Mastering Research, Theory and Practice

Routledge

Brand Management: A Theoretical and Practical Approach

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Routledge

Brand Management: An Introduction through Storytelling

Creating Powerful Brands

Routledge

Branding TV: Principles and Practices

Routledge

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Contemporary Brand Management

Sage Publications

Branding and Product Design: An Integrated Perspective

Routledge

Branding TV: Principles and Practices

Routledge

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

Best Practice der Markenführung

Gabler Verlag

Creating Powerful Brands

Routledge

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Brands (Routledge Introductions to Media and Communications)

Routledge

Brand Management in Digital and Sustainable Times

Facets of Corporate Identity, Communication and Reputation

Routledge

The Rise of Brands

Berg Publishers

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Kogan Page