£213.83

It has never been this cheap. We have no record of a lower price.

£214 today · cheaper than every other day in the last 3 months

IGI Global Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 213.83 GBP
Availability: InStock

Call Centre Management

Price Distribution

Price distribution over 29 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £214 (25 days, 86.2%)

Price range: £214 - £215

Price levels: 2 different prices over 29 days

Description

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522531505
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 December 2017
Listed Since: 06 September 2017

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

IGI Global Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: Mastering Research, Theory and Practice - Routledge

Branding TV: Principles and Practices

The Rise of Brands

Brand Management: Mastering Research, Theory and Practice

Brand Management: A Theoretical and Practical Approach

Facets of Corporate Identity, Communication and Reputation

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Branding TV: Principles and Practices

Brands and Branding: Strategy to Build and Nurture Brands

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Branding and Product Design: An Integrated Perspective

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

The Handbook of Brand Management Scales

Creating Powerful Brands

Brand Management: Strategy, Measurement and Yield Analysis

Strong Brands, Strong Relationships

Brands: The Logos of the Global Economy (International Library of Sociology)

The Handbook of Brand Management Scales

Building Brand Authenticity: 7 Habits of Iconic Brands

Brand Psychology: The Art and Science of Building Strong Brands

Building Brand Identity in Social Media - IGI Global Research

It has never been this cheap. We have no record of a lower price.

IGI Global Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: Mastering Research, Theory and Practice - Routledge

Branding TV: Principles and Practices

The Rise of Brands

Brand Management: Mastering Research, Theory and Practice

Brand Management: A Theoretical and Practical Approach

Facets of Corporate Identity, Communication and Reputation

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Branding TV: Principles and Practices

Brands and Branding: Strategy to Build and Nurture Brands

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Branding and Product Design: An Integrated Perspective

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

The Handbook of Brand Management Scales

Creating Powerful Brands

Brand Management: Strategy, Measurement and Yield Analysis

Strong Brands, Strong Relationships

Brands: The Logos of the Global Economy (International Library of Sociology)

The Handbook of Brand Management Scales

Building Brand Authenticity: 7 Habits of Iconic Brands

Brand Psychology: The Art and Science of Building Strong Brands

Building Brand Identity in Social Media - IGI Global Research