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IGI Global Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global

Call Centre Management

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Description

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522531505
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 December 2017
Listed Since: 06 September 2017

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IGI Global Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

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