£81.52

MACMILLAN Building Brand Authenticity: 7 Habits of Iconic Brands

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Description

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 October 2009
Listed Since
17 March 2016

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