Price loading...

MACMILLAN Building Brand Authenticity: 7 Habits of Iconic Brands

Name: Building Brand Authenticity: 7 Habits of Iconic Brands
Brand: MACMILLAN

Brands & Corporate Identity

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 134936844X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 October 2009
Listed Since: 17 March 2016

Barcode

No barcode data available

MACMILLAN Building Brand Authenticity: 7 Habits of Iconic Brands

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Authenticity as Performativity on Social Media

Brand Authenticity: The Meaning and Importance of Authenticity for Sustainable Branding

Inclusive Branding: The Why and How of a Holistic Approach to Brands

Brand Gender: Increasing Brand Equity through Brand Personality

Luxury Fashion Branding: Trends, Tactics, Techniques

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Brand Fans: Lessons from the World's Greatest Sporting Brands

Lifestyle Brands: A Guide to Aspirational Marketing

Macmillan Celebrity and Social Media Influencer Marketing Book

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Luxury Brands in Emerging Markets

MACMILLAN Marketing in a Digital World - Academic Book

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Luxury Fashion Branding: Trends, Tactics, Techniques

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

Brand Aesthetics

MACMILLAN Marketing in the Digital Age - Academic Book

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Football Brands

Persuasive Advertising: Evidence-based Principles

Competition in Higher Education Branding and Marketing: National and Global Perspectives