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£73.76

IGI Global Branding and Sustainable Competitive Advantage: Building Virtual Presence

Name: Branding and Sustainable Competitive Advantage: Building Virtual Presence
Brand: IGI Global
Price: 73.76 GBP
Availability: InStock

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Description

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1613501714
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 September 2011
Listed Since: 19 April 2011

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IGI Global Branding and Sustainable Competitive Advantage: Building Virtual Presence

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