Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability - Image 1

£43.15

Kogan Page Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability

Name: Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability
Brand: Kogan Page
Price: 43.15 GBP
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Description

Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors. Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chainpresents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.

Product Specifications

Brand: Kogan Page
Format: paperback
ASIN: 0749480629
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 03 January 2018
Listed Since: 03 January 2017

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Kogan Page Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability

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