£72.89

Bloomsbury Fashion Retailing: A Multi-Channel Approach Book

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Description

Master the complexities of the modern fashion industry with Fashion Retailing: A Multi-Channel Approach. Published by Bloomsbury, this comprehensive text provides a deep look into the fashion segment of the retail world. It guides readers through the entire retail lifecycle, starting with a broad industry overview before moving into specific details regarding on-site and off-site environments. This edition is updated to address the realities of a globalized market. You will learn about US retail expansion into foreign territories and how global brands are entering the US market. The content covers essential management and control functions, merchandising strategies, and effective ways to communicate with and service your clientele. Designed for students and professionals alike, this text includes updated information on current trends, such as sustainability. Whether you are studying distribution or managing a retail brand, this book offers the foundational knowledge needed to navigate today's multi-channel retail landscape.

Key Features

Comprehensive industry overview that covers the fundamental aspects of fashion retailing and the modern retail environment.

In-depth analysis of both on-site and off-site retail environments to help manage diverse sales channels.

Updated coverage of globalization, including US expansion into foreign markets and global brands entering the US.

Practical guidance on management, control functions, and merchandising specifically for fashion products.

Strategies for effective client communication and service to build lasting customer relationships.

Includes information on current industry trends such as sustainability to keep your knowledge up to date.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 March 2015
Listed Since
18 August 2013

Barcode

No barcode data available

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