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Bloomsbury Omnichannel Retailing for the Fashion Business

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£68.12 £64.71 £66.08 £67.44 £68.80 £70.16 £71.53 25 July 2026 31 July 2026 06 August 2026 12 August 2026 19 August 2026
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Price distribution over 26 days • 1 price levels

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26 days 0 7 13 20 26 £68 Days at Price

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Price range: £68 - £68

Price levels: 1 different prices over 26 days

Description

As the fashion industry shifts from traditional brick-and-mortar stores to digital dominance, omnichannel retailing has become the essential industry standard. This textbook by Bloomsbury provides a comprehensive guide to mastering seamless retail processes. It covers both strategic planning and practical applications, specifically focusing on the use of US-based e-commerce platforms. The book is organized into three distinct parts to guide your learning. First, it explores how to build an omnichannel retail business from the ground up. Second, it teaches how to market effectively across various digital channels. Finally, it examines the operational side of the industry. This resource is designed to help students and professionals navigate the changing landscape of fashion retail through a structured, practical approach.

Key Features

This Bloomsbury textbook provides a deep look into the strategic and practical sides of omnichannel retailing in the fashion industry.

Learn how to build a retail business through the first part of the book which focuses on the foundation of omnichannel models.

The marketing section teaches you how to reach consumers through different digital marketing channels.

Gain knowledge on the operational side of retail to manage the complexities of modern fashion business.

The content includes specific focus on the utilization of US-based e-commerce platforms for modern retail success.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 March 2025
Listed Since
12 March 2024

Barcode

No barcode data available

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