£107.43

Springer Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

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£129.99 £96.73 £103.98 £111.24 £118.50 £125.76 £133.01 10 June 2024 14 November 2024 20 April 2025 24 September 2025 01 March 2026

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15 days 39 days 253 days 16 days 21 days 262 days · current 10 days · current 14 days 0 66 131 197 262 £100 £103 £104 £105 £106 £107 £108 £130 Days at Price

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Most common price: £107 (262 days, 41.6%)

Price range: £100 - £130

Price levels: 8 different prices over 630 days

Description

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
05 January 2019
Listed Since
11 July 2018

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