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£106.87

Springer Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Name: Exploring Omnichannel Retailing: Common Expectations and Diverse Realities
Brand: Springer
Price: 106.87 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 3 months ago.

£107 today · all-time low £104 (Apr 2026) · usually £107

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Description

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319982729
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 05 January 2019
Listed Since: 11 July 2018

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Springer Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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