Multichannel-Marketing-Handbuch (X.media.press) - Image 1

£58.91

Springer Multichannel-Marketing-Handbuch (X.media.press)

Name: Multichannel-Marketing-Handbuch (X.media.press)
Brand: Springer
Price: 58.91 GBP
Availability: InStock

10934856

E-business

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Description

Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein. Zuhause können die gleichen Dienste über das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer über alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, darüber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. In diesem Werk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten führender Unternehmen praxisgerecht dargestellt.

Product Specifications

Brand: Springer
Model: 10934856
Format: Hardcover
ASIN: 3540430989
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 October 2003
Listed Since: 03 May 2007

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Springer Multichannel-Marketing-Handbuch (X.media.press)

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