£58.94

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£59 today · all-time low £59 (Sep 2026) · usually £59

Springer Multichannel-Marketing-Handbuch (X.media.press)

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Price History & Forecast

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Last 61 days · 61 data points (no recent data)

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£60.16 £58.59 £58.93 £59.27 £59.62 £59.96 £60.30 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Price Distribution

Price distribution over 61 days • 2 price levels

Days at Price
Current Price
45 days · current 16 days 0 11 23 34 45 £59 £60 Days at Price

Price Analysis

Most common price: £59 (45 days, 73.8%)

Price range: £59 - £60

Price levels: 2 different prices over 61 days

Description

Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein. Zuhause können die gleichen Dienste über das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer über alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, darüber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. In diesem Werk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten führender Unternehmen praxisgerecht dargestellt.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2003
Listed Since
03 May 2007

Barcode

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