£59.39

Springer Multichannel-Marketing-Handbuch (X.media.press)

10934856

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Last 74 days · 74 data points (no recent data)

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£59.66 £58.54 £58.78 £59.03 £59.27 £59.52 £59.76 26 April 2026 14 May 2026 01 June 2026 19 June 2026 08 July 2026

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Price levels: 2 different prices over 74 days

Description

Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein. Zuhause können die gleichen Dienste über das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer über alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, darüber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. In diesem Werk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten führender Unternehmen praxisgerecht dargestellt.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2003
Listed Since
03 May 2007

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