£29.40

McGraw-Hill Education The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

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Description

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.

Key Features

New

Mint Condition

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 April 2004
Listed Since
06 February 2007

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