Marketing Channel Strategy: An Omni-Channel Approach - Image 1

£222.61

Routledge Marketing Channel Strategy: An Omni-Channel Approach

Name: Marketing Channel Strategy: An Omni-Channel Approach
Brand: Routledge
Price: 222.61 GBP
Availability: InStock

Retail

This is the most expensive it has ever been. Walk away.

£223 today · previous high £223 · all-time low £222

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 59 days · 59 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 59 days • 1 price levels

Days at Price

Price Analysis

Most common price: £223 (59 days, 100.0%)

Price range: £223 - £223

Price levels: 1 different prices over 59 days

Description

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138593931
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 23 July 2019
Listed Since: 26 February 2019

Barcode

No barcode data available

Routledge Marketing Channel Strategy: An Omni-Channel Approach

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

The Multichannel Challenge: Integrating customer experiences for profit

Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren

Managing Business in a Multi-channel World: Success Factors for E-Business

Retail and Channel Marketing

THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS: A Configuration Approach

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Channels: A Management View

Strategic Marketing Planning and Control: Plannning and Control

The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Routledge Fundamentals and Practice of Marketing - 4th Edition

Essentials of Marketing: Theory and Practice for a Marketing Career

eMarketing: Digital Marketing Strategy International Student Edition

Business to Business Marketing Management: A Global Perspective

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Successful Marketing Communications: A practical guide to planning and implementation

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing: An Introduction

The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

Strategic Marketing Planning: A Step-by-Step Approach

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Multichannel-Marketing-Handbuch (X.media.press)