£57.81

VDM Verlag THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS: A Configuration Approach

Price data last checked 120 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£58 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 611 days • 611 data points (No recent data available)

Historical
Generating forecast...
£60.00 £57.59 £58.12 £58.64 £59.17 £59.69 £60.22 10 June 2024 09 November 2024 11 April 2025 10 September 2025 10 February 2026

Price Distribution

Price distribution over 611 days • 2 price levels

Days at Price
Current Price
59 days · current 552 days 0 138 276 414 552 £58 £60 Days at Price

Price Analysis

Most common price: £60 (552 days, 90.3%)

Price range: £58 - £60

Price levels: 2 different prices over 611 days

Description

The strategic importance of marketing channels has been recognized by practitioners and researchers. Their long-term consequences make channel decisions one of the most strategically important elements of the marketing mix. They are even more critical in light of today?s multiple- channel systems. Despite its importance, multiple channel performance has received limited attention.This book addresses this issue by adopting a configuration theoretic approach to examine the fit between multiple-channel system structure, business strategy, and environmental conditions. Two ideal configurations of strategy, multiple- channel structure, and environment are offered and their existence is verified with data from a survey of 291 manufacturing firms. This book demonstrates that multiple-channel systems are able to make greatest contributions to firm performance when their structures are properly aligned with the strategy of the firm and with the environment. This work should help shed some light on multiple channel system performance, and should be useful to marketing professionals who may be in charge of channel design and strategy decisions.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
24 May 2009
Listed Since
30 May 2009

Barcode

No barcode data available

Similar Products You Might Like

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
96% match

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

Routledge

£45.36 09 Feb 2026
Marketing Channel Strategy: An Omni-Channel Approach
96% match

Marketing Channel Strategy: An Omni-Channel Approach

Routledge

£209.58 01 Feb 2026
The Multichannel Challenge: Integrating customer experiences for profit
96% match

The Multichannel Challenge: Integrating customer experiences for profit

Routledge

£175.64 01 Feb 2026
The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)
96% match

The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

McGraw-Hill Education

£47.40 09 Feb 2026
Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren
96% match

Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren

VDM Verlag

£40.67 20 Apr 2026
Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse
95% match

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

GRIN Verlag

£64.50 07 Mar 2026
Mathematical Models of Distribution Channels: 17 (International Series in Quantitative Marketing, 17)
95% match

Mathematical Models of Distribution Channels: 17 (International Series in Quantitative Marketing, 17)

Springer

£160.48 02 Mar 2026
Managing Business in a Multi-channel World: Success Factors for E-Business
95% match

Managing Business in a Multi-channel World: Success Factors for E-Business

IGI Global

£31.47 08 Mar 2026
Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)
95% match

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Deutscher Universitätsverlag

£54.90 30 Mar 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
95% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

£69.59 08 Mar 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
95% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.91 23 Feb 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
95% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£120.00 14 Apr 2026
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)
95% match

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

By

£64.00 12 Apr 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
95% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 30 Mar 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
95% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Apr 2026
Loose-leaf Edition Marketing
95% match

Loose-leaf Edition Marketing

£101.99 08 Jan 2026
The Art & Science of Marketing: Marketing for Marketing Managers
95% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 30 Mar 2026
Digital Marketing: Analyzing its Transversal Impact
95% match

Digital Marketing: Analyzing its Transversal Impact

CRC Press

£102.13 28 Feb 2026
Capon's Marketing Framework-4th edition
95% match

Capon's Marketing Framework-4th edition

wessex, inc.

£178.36 05 Mar 2026
Technology Distribution Channels: Understanding and Managing Channels to Market
95% match

Technology Distribution Channels: Understanding and Managing Channels to Market

Kogan Page

£37.25 18 Mar 2026
Essentials Of Modern Marketing: Italy Edition
95% match

Essentials Of Modern Marketing: Italy Edition

£50.74 12 Apr 2026
Marketing: Einführung in die Absatzpolitik
95% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 07 Mar 2026
Strategic Market Management: Global Perspectives
95% match

Strategic Market Management: Global Perspectives

Wiley

£47.11 17 Feb 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
95% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£16.67 23 Feb 2026