Capon's Marketing Framework-4th edition - Image 1

£178.36

wessex, inc. Capon's Marketing Framework-4th edition

Name: Capon's Marketing Framework-4th edition
Brand: wessex, inc.
Price: 178.36 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 40 days • 40 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 40 days • 1 price levels

Days at Price

Price Analysis

Most common price: £178 (40 days, 100.0%)

Price range: £178 - £178

Price levels: 1 different prices over 40 days

Description

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Managing Marketing in the 21st Century, 4th Edition. Nonetheless, this book provides a solid framework for marketing students. Capon's Marketing Framework is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, this book focuses on what the prospective manager needs to know. Hence, Capon's Marketing Framework differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), Capon's Marketing Framework will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general. Capon's Marketing Framework contains introductory chapter cases, many examples, Internet links to additional material, video/audio interviews, key ideas, marketing questions, and multiple choice and true/false questions and answers.

Product Specifications

Brand: wessex, inc.
Format: Hardcover
ASIN: 0986402338
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 14 March 2016
Listed Since: 20 October 2016

Barcode

No barcode data available

wessex, inc. Capon's Marketing Framework-4th edition

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Frameworks for Market Strategy: European Edition

Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management - The Framework, 10th Edition

Marketing Management: A Customer-Oriented Approach

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Strategic Marketing Management - Theory and Practice

Marketing

Marketing Management ISE

Marketing

Introduction to Marketing, International Edition

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Fundamentals of Marketing

Marketing: Einführung in die Absatzpolitik

Marketing Management for the Hospitality Industry: A Strategic Approach

Handbook of Marketing

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Marketing

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Marketing Management: A Strategic Framework and Tools for Success

Framework for Marketing Management & Custom Case Flyer Pkg.

Competitive Marketing: A Strategic Approach

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC