£76.00

Fairchild Books Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Name: Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Brand: Fairchild Books
Price: 76.0 GBP
Availability: InStock

Fashion

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Description

Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author's goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. "Go outside!" Features: -- Interviews with established fashion branding leaders, as well as "up and coming" individuals -- Coverage of "high" and "trendy" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor's Guide includes suggested projects and pertinent news items-- Powerpoint Presentation

Product Specifications

Brand: Fairchild Books
Format: paperback
ASIN: 1563676222
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 22 August 2009
Listed Since: 30 December 2008

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Fairchild Books Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

It has never been this cheap. We have no record of a lower price.

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