£76.00

Fairchild Books Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Name: Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Brand: Fairchild Books
Price: 76.0 GBP
Availability: InStock

Fashion

Price History & Forecast

Last 39 days • 39 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 39 days • 1 price levels

Days at Price

Price Analysis

Most common price: £76 (39 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 39 days

Description

Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author's goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. "Go outside!" Features: -- Interviews with established fashion branding leaders, as well as "up and coming" individuals -- Coverage of "high" and "trendy" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor's Guide includes suggested projects and pertinent news items-- Powerpoint Presentation

Product Specifications

Brand: Fairchild Books
Format: paperback
ASIN: 1563676222
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 22 August 2009
Listed Since: 30 December 2008

Barcode

No barcode data available

Fairchild Books Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Fashion Marketing: Theory, Principles and Practice

Fashion Brand Merchandising

Who's Who in Fashion

Communicating Fashion Brands: Theoretical and Practical Perspectives

The Dynamics of Fashion

Style Wise: A Practical Guide to Becoming a Fashion Stylist

Designing Clothes: Culture and Organization of the Fashion Industry

The Routledge Companion to Fashion Studies (Routledge Media and Cultural Studies Companions)

Teaching Fashion Studies

Springer - Fashion Branding and Consumer Behaviors Book

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Fashion Public Relations

The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Routledge - The Fashion Business: Strategic Fashion Management

Designer's Guide to Fashion Apparel

Fashion & Merchandising Fads (Haworth Popular Culture)

Fashion (Key Concepts (Hardcover))

The Fashion Industry and Its Careers: Bundle Book + Studio Access Card

Omnichannel Retailing for the Fashion Business

Communicating Fashion: Clothing, Culture, and Media

The Fashion Industry and Its Careers

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (Palgrave Studies of Marketing in Emerging Economies)

Producing Fashion: Commerce, Culture, and Consumers (Hagley Perspectives on Business and Culture)

Fashion Fads through American History: Fitting Clothes into Context