£55.17

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£55 today · previous high £55 · all-time low £46

Sage Publishing Fashion & Luxury Marketing Textbook

Amazon

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£55.17 £44.57 £46.88 £49.19 £51.51 £53.82 £56.13 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Most common price: £46 (61 days, 95.3%)

Price range: £46 - £55

Price levels: 2 different prices over 64 days

Description

Master the complexities of the global fashion industry with this authoritative textbook from Sage Publishing. Written by marketing experts, this comprehensive full-colour resource combines accessible research and theory with real-world applications. Students gain a deep understanding of fashion marketing, strategy, branding, and distribution through detailed case studies of iconic brands like Prada, Gucci, and Burberry. Explore the psychological factors behind luxury consumption and the changing landscape of retail. This text examines the impact of social media and the influence of celebrities and digital figures such as Kim Kardashian and Lil Miquela. Additionally, it addresses the growing importance of ethical fashion in the modern market, providing a complete overview for students and professionals in the arts and fashion sectors.

Key Features

This Sage Publishing textbook provides a full-colour overview of the global fashion industry and luxury marketing strategies.

Learn through real-world case studies featuring major luxury brands including Gucci, Prada, and Burberry.

Gain insight into the role of social media and influencers like Lil Miquela and Kim Kardashian in modern fashion.

Study the psychological factors involved in luxury consumption alongside essential topics like branding and retailing.

Explore modern industry shifts including the increasing role of ethical fashion and global distribution methods.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 April 2022
Listed Since
31 August 2021

Barcode

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