£151.26

Routledge Contemporary Issues in Luxury Brand Management - Routledge

Name: Contemporary Issues in Luxury Brand Management - Routledge
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

Contemporary Issues in Luxury Brand Management provides a comprehensive overview of the key themes and core issues facing luxury firms in today's dynamic market. This Routledge book examines how economic trends, digital transformation, and changing consumer habits are reshaping the competitive landscape for luxury brands, where traditional strategies alone no longer guarantee growth and profitability. The book takes a realistic brand management perspective, working systematically through essential luxury course topics including sustainability considerations. Written for professionals and students seeking to understand modern luxury brand strategy, this text addresses the fundamental challenges luxury companies must navigate to remain relevant and competitive in an evolving global marketplace.

Key Features

Contemporary Issues in Luxury Brand Management covers key themes and core issues faced by luxury firms in today's market landscape.

The Routledge book examines how economic trends and digital transformation are reshaping luxury brand strategies and competitive positioning.

This comprehensive text addresses changing consumer habits and their impact on luxury brand management and business profitability.

The book works systematically through a typical luxury course structure, covering essential topics including sustainability in luxury brand management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367859289
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 31 March 2023
Listed Since: 03 August 2022

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Routledge Contemporary Issues in Luxury Brand Management - Routledge

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