£131.84

Routledge Contemporary Issues in Luxury Brand Management Book

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Price History & Forecast

Last 88 days • 83 data points

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£140.51 £130.97 £133.05 £135.13 £137.22 £139.30 £141.38 28 January 2026 18 February 2026 12 March 2026 03 April 2026 25 April 2026

Price Distribution

Price distribution over 88 days • 2 price levels

Days at Price
Current Price
77 days · current 6 days 0 19 39 58 77 £132 £141 Days at Price

Price Analysis

Most common price: £132 (77 days, 92.8%)

Price range: £132 - £141

Price levels: 2 different prices over 83 days

Description

Master the complexities of the modern luxury market with Contemporary Issues in Luxury Brand Management. Published by Routledge, this book offers a deep look into the core challenges luxury firms face in a rapidly changing global economy. As digital transformation and shifting consumer habits redefine the industry, traditional business strategies are no longer enough to ensure growth and profitability. This text provides a realistic brand management perspective, making it an essential resource for students and professionals. It follows a structured approach similar to a typical luxury management course, helping readers navigate the dynamic changes that have shaped the industry over the last twenty years. By exploring economic trends and new competitive landscapes, this book prepares you to handle the evolving demands of luxury brand leadership.

Key Features

Covers key themes in luxury brand management to help you understand the modern industry landscape.

Analyzes how digital transformation and changing consumer habits impact luxury business models.

Provides a realistic brand management perspective to address current industry challenges.

Examines economic trends that create new competitive environments for luxury firms.

Follows a step-by-step structure designed to mirror a typical luxury management course.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2023
Listed Since
03 August 2022

Barcode

No barcode data available

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