£131.84

Routledge Contemporary Issues in Luxury Brand Management Book

Name: Routledge Contemporary Issues in Luxury Brand Management Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Market Research

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Description

Master the complexities of the modern luxury market with Contemporary Issues in Luxury Brand Management. Published by Routledge, this book offers a deep look into the core challenges luxury firms face in a rapidly changing global economy. As digital transformation and shifting consumer habits redefine the industry, traditional business strategies are no longer enough to ensure growth and profitability. This text provides a realistic brand management perspective, making it an essential resource for students and professionals. It follows a structured approach similar to a typical luxury management course, helping readers navigate the dynamic changes that have shaped the industry over the last twenty years. By exploring economic trends and new competitive landscapes, this book prepares you to handle the evolving demands of luxury brand leadership.

Key Features

Covers key themes in luxury brand management to help you understand the modern industry landscape.

Analyzes how digital transformation and changing consumer habits impact luxury business models.

Provides a realistic brand management perspective to address current industry challenges.

Examines economic trends that create new competitive environments for luxury firms.

Follows a step-by-step structure designed to mirror a typical luxury management course.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367859289
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 31 March 2023
Listed Since: 03 August 2022

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Routledge Contemporary Issues in Luxury Brand Management Book

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