Interpretations of Luxury: Exploring the Consumer Perspective - Image 1

£105.72

MACMILLAN Interpretations of Luxury: Exploring the Consumer Perspective

Name: Interpretations of Luxury: Exploring the Consumer Perspective
Brand: MACMILLAN
Price: 105.72 GBP
Availability: InStock

Branding & Logo Design

It has never been this cheap. We have no record of a lower price.

£106 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 44 days • 44 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 44 days • 1 price levels

Days at Price

Price Analysis

Most common price: £106 (44 days, 100.0%)

Price range: £106 - £106

Price levels: 1 different prices over 44 days

Description

Understand how the definition of luxury is shifting in the modern market with this academic study from Palgrave Macmillan. This book examines the specific elements that make a brand appear luxurious to the modern buyer. By focusing on the consumer as the source of luxury, the author provides a new conceptual model to help explain how people interpret brand value. This research looks closely at the factors that shape luxury branding today. It analyzes how concepts like perceived uniqueness, authenticity, and context specificity influence consumer perception. It also explores the role of the extended product in building a luxury image. This text is an essential resource for those studying how brands can navigate changing definitions of prestige and status in a globalized world.

Key Features

Explores how modern consumers define and interpret the concept of luxury in today's changing world.

Introduces a new conceptual model that explains the way consumers perceive the luxuriousness of a brand.

Analyzes key branding elements including perceived uniqueness and brand authenticity.

Examines the impact of context specificity and the extended product on luxury brand perception.

https://tosheroon.com/uk/B0D1RDHSK7

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 331960869X
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 02 October 2017
Listed Since: 11 May 2017

Barcode

No barcode data available

MACMILLAN Interpretations of Luxury: Exploring the Consumer Perspective

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Springer Interpretations of Luxury - Palgrave Advances in Luxury

Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)

Routledge International Luxury Brand Strategy - Management Book

Marketing Luxury Services: Concepts, Strategy, and Practice

Edward Elgar Research Handbook on Luxury Branding - Business Book

The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation (Routledge Studies in Luxury Management)

Luxury Marketing & Management

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

Routledge Contemporary Issues in Luxury Brand Management Book

Routledge Luxury Marketing and Brand Strategy Book

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

Luxury Brands in China and India

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Routledge Studies in Luxury Management)

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Understanding Luxury Fashion - Palgrave Advances in Luxury

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)