Interpretations of Luxury: Exploring the Consumer Perspective - Image 1

£105.72

MACMILLAN Interpretations of Luxury: Exploring the Consumer Perspective

Name: Interpretations of Luxury: Exploring the Consumer Perspective
Brand: MACMILLAN
Price: 107.32 GBP
Availability: InStock

Branding & Logo Design

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Most common price: £106 (70 days, 77.8%)

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Description

Understand how the definition of luxury is shifting in the modern market with this academic study from Palgrave Macmillan. This book examines the specific elements that make a brand appear luxurious to the modern buyer. By focusing on the consumer as the source of luxury, the author provides a new conceptual model to help explain how people interpret brand value. This research looks closely at the factors that shape luxury branding today. It analyzes how concepts like perceived uniqueness, authenticity, and context specificity influence consumer perception. It also explores the role of the extended product in building a luxury image. This text is an essential resource for those studying how brands can navigate changing definitions of prestige and status in a globalized world.

Key Features

Explores how modern consumers define and interpret the concept of luxury in today's changing world.

Introduces a new conceptual model that explains the way consumers perceive the luxuriousness of a brand.

Analyzes key branding elements including perceived uniqueness and brand authenticity.

Examines the impact of context specificity and the extended product on luxury brand perception.

https://tosheroon.com/uk/B0D1RDHSK7

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 331960869X
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 02 October 2017
Listed Since: 11 May 2017

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MACMILLAN Interpretations of Luxury: Exploring the Consumer Perspective

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