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£105.72
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MACMILLAN Interpretations of Luxury: Consumer Perspective - Palgrave
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Price distribution over 67 days • 1 price levels
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Most common price: £106 (67 days, 100.0%)
Price range: £106 - £106
Price levels: 1 different prices over 67 days
Description
Key Features
Palgrave Macmillan's scholarly examination of how consumer perception shapes luxury brand interpretation and value.
Conceptual model explaining the mechanisms behind consumer assessments of brand luxuriousness and prestige.
Analysis of critical luxury branding elements including perceived uniqueness, authenticity and product differentiation strategies.
Exploration of context specificity in luxury positioning and how situational factors influence consumer luxury perceptions.
Academic resource for marketing professionals, brand strategists and researchers studying luxury consumer behaviour.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 331960869X
- Domain
- Amazon UK
- Release Date
- 02 October 2017
- Listed Since
- 11 May 2017
Barcode
No barcode data available
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