£142.97

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£143 today · cheaper than every other day in the last 3 months

MACMILLAN Sustainable Digital Marketing for Luxury Brands

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£142.97 £135.82 £138.68 £141.54 £144.40 £147.26 £150.12 01 August 2026 04 August 2026 07 August 2026 10 August 2026 14 August 2026
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Description

Explore the evolution of the fashion and luxury sector in this comprehensive guide by Palgrave Macmillan. This book examines how brands manage the shift toward digital communication and the impact of new technologies in a post-COVID-19 world. It addresses the balance between maintaining exclusivity and product quality while meeting modern social and ethical responsibilities. Readers will learn how luxury brands navigate internal development and participate in community projects to support social causes. This text provides a detailed look at the necessity of sustainable digital marketing strategies and innovation for staying relevant in a changing global market.

Key Features

This MACMILLAN book examines the fashion and luxury brand sector in the post-COVID-19 era.

Learn how luxury brands balance social and ethical responsibilities with product quality and exclusivity.

The text explores the transformation of luxury through digital communication and new technologies.

Understand how brands develop internal capabilities and engage in community projects for social causes.

Gain insights into the need for sustainable digital marketing strategies and innovation within the industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 2025
Listed Since
30 November 2024

Barcode

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