Digital Transformation for Fashion and Luxury Brands: Theory and Practice - Image 1

£114.29

MACMILLAN Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Name: Digital Transformation for Fashion and Luxury Brands: Theory and Practice
Brand: MACMILLAN
Price: 114.0 GBP
Availability: InStock

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Description

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031355881
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 17 April 2024
Listed Since: 12 May 2023

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MACMILLAN Digital Transformation for Fashion and Luxury Brands: Theory and Practice

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