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£45.37

MACMILLAN Luxury Online: Styles, Systems, Strategies

Name: Luxury Online: Styles, Systems, Strategies
Brand: MACMILLAN
Price: 48.46 GBP
Availability: InStock

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Price distribution over 89 days • 3 price levels

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Most common price: £49 (68 days, 76.4%)

Price range: £45 - £49

Price levels: 3 different prices over 89 days

Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349364177
Category: Books > Subjects > Computing & Internet > Digital Lifestyle > Online Shopping
Domain: Amazon UK
Release Date: 26 February 2010
Listed Since: 17 March 2016

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MACMILLAN Luxury Online: Styles, Systems, Strategies

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