New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) - Image 1

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MACMILLAN New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

Name: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)
Brand: MACMILLAN

Balanced Scorecard

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Description

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3319824155
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 15 July 2018
Listed Since: 17 August 2018

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MACMILLAN New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

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