£128.45

MACMILLAN Global Luxury: Organizational Change and Markets

Name: MACMILLAN Global Luxury: Organizational Change and Markets
Brand: MACMILLAN
Price: 128.45 GBP
Availability: InStock

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Description

Explore the rapid evolution of the luxury industry in this comprehensive study from MACMILLAN. Since the 1970s, the luxury sector has become one of the fastest-growing industries globally, allowing Europe to strengthen its competitive position in the world market. This book moves beyond abstract ideas of globalization to show how luxury brands create entirely new markets. Through detailed analysis, you will see how the industry educates consumers across the globe, from teaching the history of French handbags to Chinese audiences to introducing fine wines to Japanese markets. This volume sets a standard for understanding the lifestyle and economic impact of high-end goods. This edited volume brings together a wide range of scholars to examine the history and organizational changes within the sector. It is an essential resource for those interested in how global standards are set and how emerging markets are shaped by elite, inspirational lifestyles.

Key Features

Analyzes the rapid growth of the luxury sector from the 1970s to the present day.

Examines how European companies have maintained competitiveness in a globalized market.

Provides insight into how luxury brands create new consumer markets in regions like China and Japan.

Features contributions from a wide range of scholars regarding organizational change.

Explores the connection between luxury goods and the establishment of global lifestyle standards.

Product Specifications

Brand: MACMILLAN
Colour: White
Format: hardcover
ASIN: 9811052352
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 October 2017
Listed Since: 11 May 2017

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MACMILLAN Global Luxury: Organizational Change and Markets

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