£128.45

MACMILLAN Global Luxury: Organizational Change and Markets

Name: MACMILLAN Global Luxury: Organizational Change and Markets
Brand: MACMILLAN
Price: 131.82 GBP
Availability: InStock

White

International

Price History & Forecast

Last 34 days • 34 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 34 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £132 (23 days, 67.6%)

Price range: £128 - £132

Price levels: 2 different prices over 34 days

Description

Explore the rapid evolution of the luxury industry in this comprehensive study from MACMILLAN. Since the 1970s, the luxury sector has become one of the fastest-growing industries globally, allowing Europe to strengthen its competitive position in the world market. This book moves beyond abstract ideas of globalization to show how luxury brands create entirely new markets. Through detailed analysis, you will see how the industry educates consumers across the globe, from teaching the history of French handbags to Chinese audiences to introducing fine wines to Japanese markets. This volume sets a standard for understanding the lifestyle and economic impact of high-end goods. This edited volume brings together a wide range of scholars to examine the history and organizational changes within the sector. It is an essential resource for those interested in how global standards are set and how emerging markets are shaped by elite, inspirational lifestyles.

Key Features

Analyzes the rapid growth of the luxury sector from the 1970s to the present day.

Examines how European companies have maintained competitiveness in a globalized market.

Provides insight into how luxury brands create new consumer markets in regions like China and Japan.

Features contributions from a wide range of scholars regarding organizational change.

Explores the connection between luxury goods and the establishment of global lifestyle standards.

Product Specifications

Brand: MACMILLAN
Colour: White
Format: hardcover
ASIN: 9811052352
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 October 2017
Listed Since: 11 May 2017

Barcode

No barcode data available

MACMILLAN Global Luxury: Organizational Change and Markets

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

MACMILLAN Global Luxury: Organizational Change & Markets

New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

Luxury Brands in China and India

Luxury Brands in Emerging Markets

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

Understanding Luxury Fashion - Palgrave Advances in Luxury

Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs (Palgrave Advances in Luxury)

Springer New Luxury Management - Palgrave Advances in Luxury

Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade (Palgrave Advances in Luxury)

Building Consumer-Brand Relationship in Luxury Brand Management

Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Luxury: Fashion, Lifestyle and Excess

Developing Successful Global Strategies for Marketing Luxury Brands

Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury)

Developing Successful Global Strategies for Marketing Luxury Brands (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and e-Services)

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)