Luxury Online: Styles, Systems, Strategies - Image 1

£49.99

MACMILLAN Luxury Online: Styles, Systems, Strategies

Name: Luxury Online: Styles, Systems, Strategies
Brand: MACMILLAN
Price: 47.18 GBP
Availability: InStock

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Most common price: £47 (26 days, 50.0%)

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Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230555365
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 26 February 2010
Listed Since: 27 August 2007

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MACMILLAN Luxury Online: Styles, Systems, Strategies

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