£49.99

MACMILLAN Luxury Online: Styles, Systems, Strategies

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Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 February 2010
Listed Since
27 August 2007

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