£114.11

MACMILLAN Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)

Name: Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)
Brand: MACMILLAN
Price: 114.11 GBP
Availability: InStock

Branding & Logo Design

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Description

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030256561
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 19 November 2020
Listed Since: 23 October 2020

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MACMILLAN Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)

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